By A. Scott Walton
Did you know there’s actually a Hall of Fame for the "Best Advertising Slogans of All Time"?
Well, it’s true.
And a recent Wall Street Journal report on novel ways grandparents are using to re-connect with their off-springs’ children indicates that AT & T would be smart to revive its “Reach Out and Touch Someone” campaign from 1979.
The story – cleverly headlined, “OMG! My Grandparents R My BFF!" – spins uplifting tales of how the disconnect many grandparents have felt since their kids moved away and started their own families is increasingly being soothed by such applications as Facebook, Twitter, Skype and unlimited text-messaging services.
Retirees are sharing photos and videos of their “Golden Years” activities, and “gathering” for holidays with their grand kids in cyber-space. Teenagers are Tweeting to their grandparents about classroom concerns and growing pangs; bypassing mom and dad in the process.
Some suggest that the current fascination with high-tech devices and networks has made human interaction more fragmented and impersonal.
But what’s the harm in discovering and optimizing the most convenient and inexpensive means available to reach out and show you care?
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