Thursday, July 1, 2010

Pampers, Rowley Re-Define Disposable Fashion

Upscale designer inks deal for diaper collection
By A. Scott Walton
Here’s the latest poop on fashion for babies.
Pampers and the highly acclaimed designer Cynthia Rowley have entered an agreement to launch a luxury collection of diapers (below left), set to debut in debut in stores this July.
According to reports by AP and other sources, the diapers will be available in more than ten different patterns; perhaps to coordinate with whatever outfit the fashion-conscious infant is wearing that hour. And they’ll cost parents a premium price of about $16 for a pack of 24.
This retail endeavor comes quickly on the heels of the Huggies brand’s recent launch of diapers styled to resemble denim jeans.
This all raises a question: what kind of parent is vain enough to literally throw money away in order to dress a baby in designer diaper? No disrespect to the lovely and engaging Ms. Rowley, but it appears as if she’s pimpin’ Pampers’ desperation to dump its staid image with this exploit.
Agree, or disagree? Comment below.

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