Tuesday, July 26, 2011

McDonald's Caves In To Critics: Happy Now?

Fast food chain changes 'Happy Meal' Contents Under Pressure

By A. Scott Walton
Thanks to years of harsh cajoling by some of America's leading dietary experts, there will be far fewer McDonald's french fries parents can swipe from their kids'Happy Meals.
McDonald's announced Tuesday that it will quickly begin reducing the salt, sugar and fat content of its Happy Meals in response to pressure from health advocates who argue that they contribute to childhood obesity.
You go, nutritionists!
No, really: scram before you spoil any more of our fun!
Sad news for those of us who relish scavenging the remnants of those little cardboard boxes: McDonald's pledge to reduce the size of its Happy Meal french fry portions (from 2.4 ounces to 1.1) in every one of its 14,000 U.S. stores by early 2012.
In reaction to research showing that only 11 percent of parents "request" apple slices as an alternative to fries, all Happy Meals will include them henceforth. A range of other drink options and marketing ploys will be a part of the Golden Arches' new initiative.
Whoop-dee-do!
What's next? A new-and-improved McRib sandwich made (health-consciously, of course) out of tofu?

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