Disney Wants To Snuggle With Your Newborn

Global brand delivers free outfits to nation's nurseries
By A. Scott Walton
Normally, parents instinctively shudder at the thought of anything invading the guarded space around their babies.
But defense mechanisms are apparently melting now that the brand that Mickey Mouse built has begun a nationwide drive to captivate the cradle crowd.
The Disney company's latest venture, a Baby collection, is actively reaching out to new consumers by providing free sets of swaddling clothes stamped - of course - with images of its best-selling franchise films.
By summer, DisneyBay apparel will have prominent retail placement online (for reasonable prices) as well as at select (Target, Nordstrom) stores.
Given that the U.S./Canada market for baby products runs in the estimated range of $36 billion, one wonders what took Disney so long to stake a claim.
Is this gambit Goofey to you? Or just smart business?
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